On June 11, marking the 100-day countdown to the opening of the Aichi-Nagoya Asian Games, 361° officially released the official torchbearer sportswear and completed the delivery of the first batch of sponsored equipment on the same day. With this, the official sportswear for various positions at this Asian Games, including volunteers and technical officials, has been fully unveiled. Furthermore, 361°'s first store in Nagoya, which opened in April this year, will welcome athletes and sports enthusiasts from all over Asia during the Asian Games, showcasing the cutting-edge technology and forward-thinking design of the Chinese sportswear brand.

Official Unveiling of Asian Games Torchbearer Apparel: Technology-Powered with Functionality and Comfort

On June 11, the 100-day countdown event for the 2026 Asian Games was held at the Nagoya Noh Theater, where the official torchbearer sportswear, provided by 361°, an official partner of the Asian Games for five consecutive editions, was unveiled. Previously, in August 2025, 361° released official apparel for different positions, including escort runners, volunteers, staff, and technical officials. During the design process, 361°, based on a unified design language, incorporated its experience accumulated from serving previous Asian Games and continuously innovative technology, adhering to the original intention of "Asian Design, Global Expression," achieving precise adaptation and identity matching between apparel and work scenarios.

361°'s First Nagoya Store Opens: Retail Terminal Accompanying the Asian Games

In April of this year, 361°'s first store in Nagoya opened, covering all categories including running, basketball, cross-training, and sports lifestyle products. During the Asian Games, the store will showcase the professional sports performance of 361° products to Asian Games staff, athletes from various countries, and spectators. This is 361°'s second store in Northeast Asia, a move that not only strengthens the brand's penetration in the Asian market but also marks another milestone in its globalization strategy, following product exports and sports marketing.